Healthcare revenue cycle management is critically important throughout the year; however, it’s particularly vital during the fourth quarter—a time when many health systems strive to meet year-end targets, use up remaining annual budgets, calculate performance-based bonuses, and prepare for the new fiscal year. One healthcare financial management challenge? Self-pay accounts receivable (AR) and outstanding balances tend to accumulate during Q4 due to payer and provider administrative bottlenecks as patients rush to use remaining benefits. That’s why it’s critical for health systems to optimize healthcare collections as early in the quarter as possible. In this article, we’ll provide practical, tactical revenue cycle management strategies to maximize recoveries immediately.
5 Strategies for Successful Healthcare Collections in Q4 and Beyond
The following five healthcare financial management strategies can help revenue cycle management and finance professionals boost healthcare collections and financial performance heading into the New Year:
1. Assess current healthcare AR. The goal is to gain a real-time window into organizational liquidity, billing performance, payer relations, and patient financial behavior. Here’s what you’ll need to do:
- Analyze aging healthcare AR reports. Segment unpaid accounts into these three buckets: Self-pay, insurance denials, and charity eligible.
- Perform insurance discovery on straight self-pay accounts. Determine whether ‘self-pay’ patients have insurance coverage that may apply. Also consider doing this for patients with billable balances after insurance pays the claim to determine whether secondary coverage exists. In some cases, patients marked as ‘uninsured’ may have coverage that only a revenue cycle management insurance discovery scrub can identify. However, be mindful of timely filing limits to avoid denials.
- Tailor healthcare collection strategies. Self-pay, insurance denials, and charity-eligible accounts differ in terms of root cause, collectability, regulatory constraints, and patient impact. For example, health systems may want to pursue self-pay balances using installment plans and low complex insurance denials using automated appeals. Then reclassify eligible bad debt cases as charity care before writing those balances off.
- Identify, address healthcare collection bottlenecks. Highlight areas where internal revenue cycle management processes may delay healthcare collections (e.g., missed follow-ups or outdated contact information). Strive to reduce care gaps and update demographic information for accuracy and effective healthcare financial management.
2. Engage patients proactively. Early, next level patient engagement is important in revenue cycle management because it prevents surprise bills, builds trust, increases the likelihood of payment, and improves healthcare financial management. Here’s how to do it:
- Communicate balances clearly. Send reminders and statements early in Q4 to remind patients of their outstanding balances and how to pay.
- Leverage patient portals. Use digital platforms for healthcare financial management that allow patients to view balances, make payments, and set up payment plans.
- Offer flexible payment options. Promote payment plans and financial assistance programs to encourage timely payments and reduce healthcare AR.
- Perform personalized outreach. Use call center staff trained in empathic healthcare collections or automated outreach to contact high-balance patients directly.
3. Optimize internal healthcare collections processes. Effective revenue cycle management is about ensuring that every billed dollar has the best possible chance of being collected efficiently, compliantly, and compassionately. Here’s what to do internally to improve healthcare AR:
- Automate reminders and alerts. Use billing software to trigger follow-ups on past-due balances.
- Collaborate with financial counselors. Integrate financial counseling teams into the healthcare collections process for patients who need support regarding healthcare financial management.
- Consider ‘paid in full’ discounts. For example, a 10% discount that accelerates $1M of 90-day A/R into 30-day collections could improve cash flow by $900K and reduce bad debt expense by $100K. However, be sure to decide up front which balances qualify, when the discount applies, and how much you will discount the bill. Also ask for a legal review to ensure compliance with Medicaid, Medicare, and commercial plans. For example, many managed care contracts prohibit offering discounts beyond negotiated rates or they require parity with payer rates. In addition, for federally insured patients, you cannot routinely discount patient responsibility. Discounts must be non-routine and non-inducement based per the Anti-Kickback Statute and Civil Monetary Penalties law. Once approved, promote the discount using dialer messaging, statement inserts, and email/SMS campaigns.
- Deploy staff effectively. Assign high-value, complex accounts to experienced healthcare collections staff for more effective resolution.
- Intervene early. Address healthcare AR accounts that are trending toward delinquency before they become harder to collect.
- Streamline workflows. Ensure alignment between billing, insurance verification, and healthcare collections teams to avoid redundancy and improve revenue cycle management efficiency and consistency.
4. Leverage technology and analytics. Leveraging technology and analytics is all about turning data into actionable revenue cycle management intelligence. To promote effective healthcare financial management, use the following:
- Artificial intelligence (AI)-assisted engagement tools. Implement AI-assisted tools that reduce staff burden by automating healthcare collections reminders, email follow-ups, or text notifications.
- Dashboard monitoring. Track key Q4 metrics such as healthcare AR days, healthcare collections rates, and healthcare AR delinquency trends in real time.
- Integrated reporting. Ensure healthcare AR, billing, and patient engagement platforms are synchronized for accurate tracking and timely decision making.
- Predictive analytics. Identify patients most likely to pay with additional outreach or payment plans.
5. Prepare for year-end compliance and reporting. In summary, preparing for year-end reporting requires these four critical healthcare financial management actions:
- Audit self-pay AR to confirm balances and reduce healthcare AR disputes.
- Prepare financial dashboards to depict a clear picture of revenue cycle management recoveries and outstanding balances before year end.
- Review healthcare collections strategies to ensure compliance with state and federal regulations, including HIPAA and charity care guidelines.
- Update charity care and financial assistance applications to obtain a clear picture of collectable cash, benchmark healthcare A/R performance more precisely, and present more accurate community benefit data to boards and auditors.
Q4 is a critical time to optimize healthcare collections and improve financial performance. Combining patient engagement, optimized internal processes, and analytics-driven decision making can maximize recoveries, so health systems finish the year strong and position themselves for success in the new fiscal year. Contact Revenue Enterprises for additional expert guidance on Q4 healthcare collections strategies, healthcare AR optimization, and patient engagement solutions.
