Prioritizing Patient Access: The Best Pre-Service Practices to Maximize Financial Results

Sep 24, 2024

Patients are a provider’s third largest payer, right behind Medicare and Medicaid. Just as it’s getting more challenging for providers to collect from payers, it’s also getting more difficult to collect from patients. An analysis of patient collection rates at 1,850 hospitals and 250,000 physicians across the country shows a significant decrease between 2022 and 2023. The results revealed a collection rate of just 48%, or approximately a quarter of the total amount owed. 

More than half of all bad debt write-offs are from patients with insurance.

While there is no single cause of sluggish collection rates, industry experts agree that the widespread adoption of high-deductible health plans (HDHPs) is a major contributing factor. Today, more than half of employees working in the private sector have an HDHP with an average maximum deductible for a family of $16,100. 

The most effective way to improve collections alongside the patient experience is to remove financial barriers so patients can afford to get the care they need when they need it. 

Patient Access Opportunities

The patient access process not only sets the stage for a positive patient experience but also for a healthy revenue cycle. Traditional patient access workflows are highly manual and prone to error, which can lead to issues down the road. 

Insurance and eligibility verification

Insurance and eligibility verification is an excellent area to address. Incorrect or missing information is one of the top reasons claims are denied. When claims are denied, providers can experience delayed or inaccurate reimbursement. Denials due to inaccurate insurance information can also lead to surprise patient bills for services that should have been covered. 

Patient Scheduling

Another opportunity for pre-service improvement is scheduling. Scheduling is often the patient’s first encounter with a provider, and increasingly, patients want more convenient scheduling options. Consider how quickly consumers have adopted online scheduling for dinner reservations, salon visits, appliance repair, and grocery delivery. Why not give them the same convenience for self-scheduling their medical appointments? The best options to offer are through an online portal, via text messages or a mobile app, and over the phone with an automated voice recognition system. 

Providing self-scheduling options can reduce no-shows by 17%.

Price Transparency

An additional pre-service opportunity to improve collections and the patient experience is to increase price transparency. Consumers would scoff at the idea of purchasing a car and wait a few months to find out what it costs, but that’s what they’re forced to do with their medical bills in our complex healthcare system. This lack of transparency makes it challenging for patients to plan and budget for care. 

Providers can help by educating patients about their financial responsibilities using patient responsibility estimations before or at the time of service. With a printed estimation, providers can explain to patients about their copays and remaining deductibles, along with the total price of the service. Having this information prior to a service empowers patients to make the best decisions about their care. In this way, the provider acts as an advocate and partner in the patient’s healthcare journey, which can help improve patient satisfaction and collections. 

In a survey of 1,500 patients, 90% said that provider loyalty depends on the patient financial experience.

Next Steps

These are financially challenging times for patients, which has made it challenging for providers to collect. The opportunities mentioned above can help improve the patient experience in pre-service while ensuring patients are able to pay for the care they need. In doing so, providers make it easier to collect while creating happy, loyal, healthy patients. For providers who may lack the time or resources to implement these improvements, Revenue Enterprises can help.

At Revenue Enterprises, our experts deliver proven patient access and accounts receivable solutions to healthcare organizations nationwide. We immerse ourselves in our clients’ healthcare missions and uphold their culture of care through every stage of the revenue cycle. We operate on the principles of integritypassion, and respect. Embodying these three simple words helps us set the standard in patient access and accounts receivable management services and deliver the best in outstanding patient experiences and results. They’re not just our founding values; they’re the foundation of our approach and our clients’ success.

Karie Bostwick

VP of People and Compliance

As VP of People and Compliance at Revenue Enterprises, Karie Bostwick oversees People functions including recruiting, training, onboarding, engagement and satisfaction. Additionally, she is responsible for compliance training, oversight and monitoring.

Karie has a long history of working in the revenue cycle support industry. Her skills span leadership, operations start up, policies and procedures development, operations workflow, budgeting and client management.

She is passionate about the experience of our people, patients and the Healthcare clients we serve and believes that a team of diverse, talented and motivated individuals working together toward a common goal can make a difference.

Robert Sterett

VP of Information Technology

As a transformational leader Robert Sterrett has leveraged his 20 years of experience to build effective service lines and exceptional teams. In his role as VP of Information Technology at Revenue Enterprises, Robert excels at taking a unique, balanced, and strategic approach to technology leadership with people first for the best possible outcome. Using his experience from engineering, project management and service line management he takes a multi-faceted approach to ensure the right people are in the correct position coupled with the best technology to meet or exceed all expectations from security to compliance and business continuity.

Robert’s leadership style lends itself to building long term relationships and has consistently been a relied upon strength in many organizations. Over Robert’s time as an IT operational and project leader, he has spent significant time in both hands-on technology facing roles and client centric management roles to bring the best solutions that strive to meet the business and client needs.

Focusing heavily on his personal development skills and opportunities, Robert continues to foster coaching and mentorship relationships everywhere in his life, and the lives around him.

Douglas Dunbar

VP of Sales & Marketing

As VP of Sales and Marketing for Revenue Enterprises, Douglas Dunbar leads with a passion for building strategic partnerships, nurturing relationships, and upholding customer service excellence. In his role, Doug focuses on marketing and brand strategy, sales team leadership, and working closely with members of the management team to best serve company goals.

Doug has over 28 years of National sales and marketing call/contact center leadership, with 10 years of service specifically at Revenue Enterprises. Currently, Doug serves as part of Wyoming HFMA Chapter leadership and has held various roles in Colorado HFMA Chapter leadership for over 9 years.

In his spare time, Doug is very family oriented. Additionally, he loves traveling, cycling, golfing, fishing, hunting, and boating.

Kris Brumley, MBA

SVP/COO

As SVP/COO of Revenue Enterprises, Kris Brumley is a collaborative partner within the executive team and a leader for operational functions across the organization. Kris productively shares vision, drives innovation, and supports those around her in a way that elevates them and fosters continuous improvement and results. She has helped create a supportive environment for clients resulting in 98% client retention and a 65% NPS score for all clients and 75% for top clients by revenue.

Kris possesses an MBA in data analytics and has twenty-five years of experience in the healthcare industry, with 19 specifically in revenue cycle. She brings a wealth of customer service experience to her role and has worn many hats at Revenue Enterprises including Director of Business Development, EBO Division Director, and VP of Client Experience Management.

In her personal life, Kris is as busy outside of work as inside. She values spending time with her family, and enjoys fishing, hiking, traveling and interior decorating and design.

Timothy (Tim) Brainerd

CEO

As CEO of Revenue Enterprises for almost 20 years, Tim Brainerd leads by example. He promotes a shared vision and stewards a culture of Integrity, Passion, and Respect. He has assembled and empowered high-performing talent and teams to support customers, facilitate strategic planning and manage the capital of the company. Under his leadership, Revenue Enterprises has doubled in size three times over the past fifteen years while maintaining a culture of caring and gratefulness.

Tim has close to four decades of revenue cycle experience, including nineteen years with RSI
Enterprises. He has been a past president of Colorado Chapter of the HFMA and a presenting speaker on the topic of Leadership. He is a fifteen-year member of Vistage International, the world’s largest CEO coaching and peer advisory organization for small and midsize business leaders.

Raised in the Midwest, Tim values humble principles like being respectful, caring, passionate, self-reliant, and most importantly grateful. His most important lesson and the lesson he hopes to pass on in all relationships is living the Golden Rule–do unto others as you would have them do unto you. He is intentional in his choices and believes in making decisions, taking action, being accountable, and loving your neighbors.

Whenever possible, Tim spends his time with his wife of nearly forty years, his adult children, and his grandchildren. His hobbies include fishing, golfing, traveling as well as game nights and sharing great food with his family.