Navigating the Medicaid Gap: How Revenue Enterprises Helps Hospitals Support Uninsured Patients and Strengthen Collections

Jan 16, 2026

It’s an unsettling reality for many of today’s hospitals: As states continue to implement stricter Medicaid eligibility requirements, more patients may lose their insurance coverage. During a time of extreme financial strain, more self-pay accounts further erodes already slim profit margins. To ensure financial sustainability, hospitals must pursue proactive revenue cycle management strategies to address rising healthcare costs and lessen the financial impact of Medicaid cuts on patients. Supporting uninsured individuals through these challenging times—and helping them navigate the Medicaid cuts on the horizon—enables providers to strengthen collections and reduce bad debt while simultaneously improving the patient financial experience. 

The Growing Challenge: Medicaid Cuts and Rising Uninsured Rates 

Upcoming Medicaid cuts may soon result in millions losing coverage. More specifically, between 4.6 and 5.2 million adults living in states that expanded Medicaid could lose Medicaid coverage next year under new work requirements. For hospitals, this could equate to higher rates of uninsured visits and increased patient responsibility. The downstream impact of Medicaid cuts on revenue cycle management? Larger self-pay portfolios, longer A/R cycles, and increased bad debt risk.  

How Medicaid Cuts Affect Hospitals’ Financial Health 

When patients lose Medicaid coverage, revenue cycle management teams feel the impact. Front-end revenue cycle management staff, for example, need to verify Medicaid eligibility more frequently. In addition, with Medicaid cuts, account balances may shift to self-pay, which means revenue cycle management staff must spot cases eligible for charity care, explain financial assistance options, or request deposits (full or partial) at the time of service.  

 

Some patients may also need assistance understanding and navigating ACA marketplace options, including plan selection, premium tax credits, cost-sharing reductions, enrollment deadlines, and provider network differences. On the back-end, post-service patient collection efforts may require nuanced conversations 

 

Without proactive strategies, revenue cycle management teams may be underprepared for (and overwhelmed by) the scale, volatility, and patient-level disruption Medicaid cuts create. 

Taking a Proactive Approach 

Taking a proactive approach helps hospitals reduce the emotional and financial stress for patients and provide a better patient financial experience while also safeguarding hospital cashflow. Here are three simple revenue cycle management strategies to consider now—before Medicaid cuts begin: 

 

  1. Form strategic financial partnerships. Partner with healthcare loan providers to create accessible payment solutions for patients. Many of these loan providers work closely with revenue cycle management staff to facilitate the application process at the time of registration. 
  2. Leverage financial screening. Use front-end scoring segmentation to identify each patient’s ability and likelihood to pay. Then strive to improve the patient financial experience by tailoring outreach, pricing conversations, and payment options (e.g., financial assistance or charity opportunities) rather than applying a one-size-fits-all approach that can quickly make accounts unmanageable and further exacerbate an organization’s bad debt. 
  3. Perform insurance discovery scrubs. Use automated tools to uncover active coverage that might have been missing at the time of registration to prevent accounts from being incorrectly classified as self-pay and written off when active coverage actually exists. 

 

Together, these proactive revenue cycle management strategies help patients maintain coverage or access appropriate assistance while enabling providers to reduce coverage gaps, avoid bad debt, and stabilize revenue as Medicaid cuts unfold. 

The Human Difference: The Power of Trained, Consultative Representatives 

 

One of the most important revenue cycle management strategies for today’s hospitals?  

 

Prioritize patient education.  

 

Revenue Enterprises invests deeply in hiring and training representatives who deliver patient-first financial guidance to help patients understand their options, explore coverage alternatives, payment options or apply for charity programs. This personalized engagement during the time of Medicaid cuts builds trust, improves the patient financial experience, and drives higher resolution rates. 

Partnering for Long-Term Sustainability 

When hospitals partner with Revenue Enterprises, they benefit from cleaner inventory, improved reimbursement, and enhanced community goodwill. Patients benefit from compassionate and clear communication, realistic financial pathways, and a better overall patient financial experience. Together, these efforts help health systems remain resilient amid Medicaid cuts and other policy shifts fueling economic uncertainty.  

Looking Ahead 

As Medicaid coverage continues to fluctuate, hospitals need a revenue cycle management partner that blends strategy, empathy, and innovation to improve the patient financial experience. Revenue Enterprises stands ready to help your organization adapt and thrive—supporting both your patients and your bottom line. 

 

 

Karie Bostwick

VP of People and Compliance

As VP of People and Compliance at Revenue Enterprises, Karie Bostwick oversees People functions including recruiting, training, onboarding, engagement and satisfaction. Additionally, she is responsible for compliance training, oversight and monitoring.

Karie has a long history of working in the revenue cycle support industry. Her skills span leadership, operations start up, policies and procedures development, operations workflow, budgeting and client management.

She is passionate about the experience of our people, patients and the Healthcare clients we serve and believes that a team of diverse, talented and motivated individuals working together toward a common goal can make a difference.

Robert Sterett

VP of Information Technology

As a transformational leader Robert Sterett has leveraged his 20 years of experience to build effective service lines and exceptional teams. In his role as VP of Information Technology at Revenue Enterprises, Robert excels at taking a unique, balanced, and strategic approach to technology leadership with people first for the best possible outcome. Using his experience from engineering, project management and service line management he takes a multi-faceted approach to ensure the right people are in the correct position coupled with the best technology to meet or exceed all expectations from security to compliance and business continuity.

Robert’s leadership style lends itself to building long term relationships and has consistently been a relied upon strength in many organizations. Over Robert’s time as an IT operational and project leader, he has spent significant time in both hands-on technology facing roles and client centric management roles to bring the best solutions that strive to meet the business and client needs.

Focusing heavily on his personal development skills and opportunities, Robert continues to foster coaching and mentorship relationships everywhere in his life, and the lives around him.

Douglas Dunbar

VP of Sales & Marketing

As VP of Sales and Marketing for Revenue Enterprises, Douglas Dunbar leads with a passion for building strategic partnerships, nurturing relationships, and upholding customer service excellence. In his role, Doug focuses on marketing and brand strategy, sales team leadership, and working closely with members of the management team to best serve company goals.

Doug has over 28 years of National sales and marketing call/contact center leadership, with 10 years of service specifically at Revenue Enterprises. Currently, Doug serves as part of Wyoming HFMA Chapter leadership and has held various roles in Colorado HFMA Chapter leadership for over 9 years.

In his spare time, Doug is very family oriented. Additionally, he loves traveling, cycling, golfing, fishing, hunting, and boating.

Kris Brumley, MBA

President & COO

As President & COO of Revenue Enterprises, Kris Brumley is a collaborative partner within the executive team and a leader for operational functions across the organization. Kris productively shares vision, drives innovation, and supports those around her in a way that elevates them and fosters continuous improvement and results. She has helped create a supportive environment for clients resulting in 98% client retention and a 65% NPS score for all clients and 75% for top clients by revenue.

Kris possesses an MBA in data analytics and has twenty-five years of experience in the healthcare industry, with 19 specifically in revenue cycle. She brings a wealth of customer service experience to her role and has worn many hats at Revenue Enterprises including Director of Business Development, EBO Division Director, and VP of Client Experience Management.

In her personal life, Kris is as busy outside of work as inside. She values spending time with her family, and enjoys fishing, hiking, traveling and interior decorating and design.

Timothy (Tim) Brainerd

CEO

As CEO of Revenue Enterprises for almost 20 years, Tim Brainerd leads by example. He promotes a shared vision and stewards a culture of Integrity, Passion, and Respect. He has assembled and empowered high-performing talent and teams to support customers, facilitate strategic planning and manage the capital of the company. Under his leadership, Revenue Enterprises has doubled in size three times over the past fifteen years while maintaining a culture of caring and gratefulness.

Tim has close to four decades of revenue cycle experience, including nineteen years with RSI
Enterprises. He has been a past president of Colorado Chapter of the HFMA and a presenting speaker on the topic of Leadership. He is a fifteen-year member of Vistage International, the world’s largest CEO coaching and peer advisory organization for small and midsize business leaders.

Raised in the Midwest, Tim values humble principles like being respectful, caring, passionate, self-reliant, and most importantly grateful. His most important lesson and the lesson he hopes to pass on in all relationships is living the Golden Rule–do unto others as you would have them do unto you. He is intentional in his choices and believes in making decisions, taking action, being accountable, and loving your neighbors.

Whenever possible, Tim spends his time with his wife of nearly forty years, his adult children, and his grandchildren. His hobbies include fishing, golfing, traveling as well as game nights and sharing great food with his family.